Customer Retention

Customer retention is important to most companies because the cost of acquiring a new customer is 5 to 10 times more than maintaining a relationship with a current customer. Even though companies may model their business plan to build and maintain strong customer relationships, more often the most valuable assets are forgotten. In the constant battle to acquire new customers, it is easy to overlook the value of the customers who have recently spent their hard earned money on your product or service.

Email Append

Our email append process is second to none, the Democratic National Committee, Omaha Steaks, Bass Pro Shop, Spiegel and ABC Distributing are just a few clients using our append service. Many of our clients informed us that they had to send their data to two different companies to get the match rate that we presented. You can boost sales and reduce costs by marketing to your current customers through email. Blue Point Media has a database that totals over 85 million email addresses. Our database is extremely enriched with consumer attributes. Not only can we input your file and send you the matching email addresses, we can also overlay other pertinent demographics, lifestyle interests and psychographics such as age, income, etc. It is much more important today to know more about your customers and their spending patterns. You can establish online relationships with your customers. Multi-channel marketing can yield an 18% higher response rate than just postal mail alone. It is an extremely cost effective form of marketing, priced at a fraction of postal mail.

Why choose Blue Point Media to append your database?

Our 20%-35% match rate is 10% higher than the industry standard.
We are the only company to append double confirmed opt-ins. So, the quality of data will be more responsive and last longer.
We have the most attribute specific data overlay on our append jobs.
Only 15% of the companies out there perform in-house appending services, most companies have to charge more because they are outsourcing their append jobs to companies similar to us.
We own our own data which enables us to be much more aggressive with pricing than our competitors.
The data is appended at our secure location and it never leaves the facility. Staff members can only enter with a thumbprint. 85% of our competition will outsource their clients' data without their knowledge to several different vendors.

The Email Appends Process

You send a list of you customer names with their postal addresses to our secure and protected environment. Your customer file is matched against our database of consumer records to retrieve the corresponding email addresses with the option of purchasing data overlays. We create and send a customized permission request message that will direct your customer to a website with your logo. There, your customer has a chance to opt-out of future email messages. All undeliverable matches are omitted and opt-out responders are flagged. A final file containing deliverable matches is returned to you.

Reverse Append

A reverse append is just the opposite of an email append. If your company acquired opt-in email addresses through laborious marketing efforts, but has know means to send your clients a direct mail piece, the reverse append can help. Blue Point Media will gather your existing database of emails and append information to them such as: full name, complete mailing address, household income, presence of children, etc. With the addition of a postal address and a phone number your company just attained two more channels to market to your customers.

NCOA

Each year, over 40 million Americans change addresses. And this may cause your customer database to become non-responsive. We can bring your data back to life by running your list against the USPS database and updating address changes that have registered as far back as 48 months ago. NCOA increases the deliverability of your mail and is an essential list maintenance tool.

Email Change of Address (ECOA)

Use Blue Point Media ECOA service to keep in contact with your customers. Retain your customers by replacing old, undeliverable email addresses with the current addresses for your customers. Our ECOA rates are amongst the highest in the industry at 35%. We will also fix email addresses with spelling and syntax errors. Let us verify which email address can or can not receive mail. Recent studies indicate that nearly 35% of Internet users change their email addresses every year. This may occur for a number of reasons. Going away to college, changing your address, and incentives to switch from a vast number of competing internet service providers are just a few reasons why email addresses change so frequently. There are many advantages of using Blue Point Media to ECOA your data. Just by increasing your online retention by 5% you can boost your profits by 35 to 90%.

Data Cleansing

Blue Point Media checks your current mailing list against a CASS certified listing coordinated through the USPS. This is required in order to realize optimal postal savings. This process will identify any undeliverable addresses, or incomplete zip plus 4 zip codes. Blue Point Media will merge and purge your client list to eliminate duplicates and avoid aggravating potential customers with multiple mail pieces. It also prevents you from paying double postage to reach whole groups of people.

Our cleansing service uses special software that will:
Guarantee that each direct mail piece will be delivered to the Delivery Point and not "Returned to Sender" due to "No Such Number."
Confirm ZIP + 4 coded records actually exist and are a valid Delivery Point, and add correct Suite, Unit or Apartment number.
Eliminate costly duplicates.
Decease Screen.
Use the USPS supplied data of over 151 million records, to confirm that an address is actually a deliverable destination.
Break each record or field into its smallest element.

Data Verification

Are you questioning data that you received from a vendor to whom you are paying to provide your company with unique leads? We can put your data through our 12 point data authenticity process. We will find patterns that form when dishonest vendors try to manipulate data.

7 filter sorts Probability checks
Fictitious name searches
DPV delivery checks
IP matches
Call verification %